Process
How projects actually work
I use the same design process that top startups use—adapted for businesses that don't have unlimited time or budget. Structured enough to deliver quality, flexible enough to adapt to your needs.
Understanding your business
Before designing anything, I need to understand what you're building and why. This isn't about filling out questionnaires—it's a real conversation about your business, your customers, and what success looks like.
What happens
- Kickoff call to discuss goals and constraints
- Review of existing materials, competitors, and market
- User/customer interviews if needed
- Technical requirements gathering
What you get
Project brief documenting goals, scope, timeline, and success metrics.
Defining the approach
With a clear picture of the problem, we figure out the best way to solve it. This is where I push back on scope creep and help you prioritize what actually matters.
What happens
- Information architecture and user flows
- Content strategy and messaging framework
- Technical approach and platform decisions
- Budget and timeline refinement
What you get
Strategic roadmap with phased deliverables and clear milestones.
Making it real
This is where ideas become tangible. I work iteratively—showing you work early and often so we can course-correct before investing too much in the wrong direction.
What happens
- Wireframes and low-fidelity concepts
- Visual design exploration and refinement
- Interactive prototypes for testing
- Design system and component documentation
What you get
Complete design files in Figma with all screens, states, and specs.
Writing the code
I build things properly—clean code, modern frameworks, and attention to performance and accessibility. No shortcuts that create problems later.
What happens
- Frontend development in React/Next.js
- CMS setup and content migration
- Third-party integrations (payments, forms, analytics)
- Performance optimization and testing
What you get
Production-ready application deployed to your hosting.
Going live
Launch isn't the end—it's the beginning of learning. I help you get live smoothly and make sure you have everything you need to keep things running.
What happens
- Final QA and cross-browser testing
- DNS and hosting configuration
- Analytics and tracking verification
- Team training and documentation
What you get
Live product plus documentation for ongoing maintenance.
Learning and improving
The best products improve over time based on real usage data. I can stick around to help you measure what's working and make it better.
What happens
- Analytics review and insights
- User feedback collection
- A/B testing and optimization
- Feature additions and refinements
What you get
Regular improvements based on data and feedback.
Working Style
How I think about projects
Show, don't tell
I share work early and often. You'll never be surprised by what I deliver because you've been part of the process the whole time.
Scope ruthlessly
More features don't mean a better product. I help you cut what doesn't matter so we can focus on what does.
Ship and learn
Perfect is the enemy of done. We launch something good, then make it great based on real feedback.
No surprises
If something is going wrong or taking longer than expected, you'll know immediately. I don't hide problems.
Typical Timelines
How long things take
Every project is different, but here's a rough idea of what to expect.
Brand Identity
2-4 weeks
Logo, colors, typography, basic guidelines
Marketing Website
4-8 weeks
Design and development, 5-15 pages
Web Application
8-16 weeks
Full product design and frontend build
AI Integration
2-8 weeks
Depends on complexity and scope
Ready to get started?
Tell me about your project and I'll let you know how I can help, what it might cost, and how long it could take.